The E-commerce Live Streaming Event 2025, organized by the Shanghai Cooperation Organization (SCO), presented a highly valuable and cost-free opportunity for the Embassy of Sri Lanka in Beijing (SLEMB) to promote Sri Lankan products, particularly Ceylon Tea directly to Chinese consumers through one of the most influential digital channels in China. The event took place on 06th March 2024 in Beijing and was strategically designed to engage viewers through live streaming, leveraging the growing power of e-commerce in China.
The live-streaming platform enabled real-time interaction and dynamic storytelling, allowing SLEMB to effectively showcase the unique characteristics of Ceylon Tea. This included highlighting its rich heritage, superior quality, and distinct flavor profiles, all of which set Ceylon Tea apart in the competitive Chinese market. Importantly, this platform also provided an excellent opportunity to educate consumers on how to identify authentic Ceylon Tea, reinforcing its authenticity through the “Lion Logo” a symbol that guarantees the tea is 100% pure Ceylon Tea, grown, packed, and shipped directly from Sri Lanka.
By leveraging the SCO’s free promotional platform, SLEMB not only reached a vast audience but also strengthened brand trust among Chinese consumers. The event provided a unique opportunity to build long-term brand recognition for Ceylon Tea in China, an essential step in ensuring its continued growth and success in one of the world’s largest and most competitive tea markets.
The E-commerce Live Streaming Event 2025 proved to be an outstanding success for SLEMB, offering significant exposure for Ceylon Tea with no financial cost involved. This event facilitated direct engagement with consumers, fostered brand awareness, and positioned Ceylon Tea as a premium, authentic product in China’s e-commerce landscape.
