The SLEMB-TPU participated in the HICOOL Global Entrepreneurs Summit 2024, held from August 23-25, 2024, in Beijing. The platform was dedicated to showcasing innovative products and solutions across various business sectors. In conjunction with the summit, an expo was held, during which the SLEMB-TPU secured a complimentary promotional opportunity to showcase Ceylon Tea to the visitors.
The event primarily functioned as a business-to-consumer (B2C) platform, featuring the promotion of the Ceylon Tea targeted to the Chinese consumers.
