The 19th Annual Conference of the International Selfless Tea Ceremony 2025 was successfully held from 16th to 17th April in Langfang City, Hebei Province, China. The event was organized by the International Selfless Tea Committee, a Chinese non-governmental organization dedicated to promoting global tea culture. This annual conference is held in different locations across China, bringing together key stakeholders in the tea industry to celebrate and share the values of selfless tea traditions.
This year’s conference welcomed tea representatives from various tea-producing nations including China, Malaysia, Thailand, Myanmar, and Taiwan, offering a unique multicultural platform for tea diplomacy and engagement.
Hebei Province, located in northern China, surrounds the capital city Beijing and is known for its historical and cultural significance. It serves as a vital region for traditional arts and agriculture, including tea culture, and plays a prominent role in China’s cultural and economic landscape. Hebei Province is non tea producing region in China
The Embassy’s participation in this international platform significantly contributed to the continued promotion of Ceylon Tea in China and the region. The event attracted tea masters, cultural ambassadors, traders, and media, offering invaluable exposure and interaction opportunities. Importantly, all promotional activities were facilitated at no cost to the Sri Lankan side, making this a highly strategic and cost-effective promotional initiative.
Free Promotional Opportunities for Ceylon Tea Through the Embassy’s coordination and engagement, valuable promotional opportunities for Ceylon Tea were successfully negotiated at no cost to Sri Lanka. These included:
1. A dedicated display space to showcase Ceylon Tea products throughout the event.
2. Serving of Ceylon Tea to all attendees, allowing direct exposure to the product.
3. Participation in an interactive gathering with tea masters and professionals from other producing countries.
4. A speech delivered at the opening ceremony by a representative of the Embassy, highlighting Sri Lanka–China relations and the excellence of Ceylon Tea.
These opportunities significantly enhanced the visibility of Ceylon Tea in a culturally rich and professionally relevant environment, without incurring any promotional expenses.
Conclusion Participation in the 19th Annual Conference of the International Selfless Tea Ceremony provided Sri Lanka with a valuable opportunity to showcase Ceylon Tea on an international platform. The event helped strengthen Sri Lanka’s cultural diplomacy efforts while promoting one of its most iconic exports. The continued participation in this annual event, held in different cities across China, offers sustained visibility and engagement opportunities for Ceylon Tea in the region.
