The Embassy of Sri Lanka in Beijing showcased Ceylon Tea at the 2026 Lunar New Year International Cultural Year held in Beijing from 17–23 February 2026. The event provided a valuable platform to introduce Sri Lanka’s rich tea culture to Chinese consumers through tea tasting sessions, product displays, and direct engagement with visitors. Participating Sri Lankan companies promoted their brands and connected consumers to their official online stores on major Chinese e-commerce platforms, enabling continued purchases beyond the event. This consumer-focused festival significantly enhanced the visibility of Ceylon Tea among Beijing audiences while creating new commercial and promotional opportunities for Sri Lankan tea brands.
