FIRST TIME IN HISTORY, SRI LANKA TEA BOARD ORGANIZED AN EXHIBITION IN BELGIUM: 17TH TO 21ST NOVEMBER 2019
The Sri Lanka Tea Board participated at the HORECA Expo 2019 in Ghent, Belgium, from 17th to 21st November 2019. The Ceylon Tea Pavilion was organized by the Sri Lanka Tea Board, M/s Basilur Tea Export (Pvt) Ltd. M/s HVA Foods PLC and M/s Gemi Teas Colombo (Pvt) Ltd. also participated at the exhibition under Ceylon Tea pavilion along with Sri Lanka Tea Board. The Sri Lanka Mission in Brussels, Belgium facilitated this participation. The pavilion was declared opened by H. E. Grace Asirwatham; Ambassador of Sri Lanka to Belgium, the European Union and Luxembourg.
Belgium has imported 13 million kgs of tea in 2018 including intra-EU trade, of which Sri Lanka exported 3.6 million kgs. Sri Lanka is the largest black tea exporter to Belgium. In addition to black tea, flavoured tea, green tea, herbal tea, gift tea and tea syrup were also promoted at the Ceylon tea pavilion, with tea-tasting opportunities provided for potential buyers.
The Embassy also organized business matchmaking meetings for Sri Lankan participants at the Expo to expand their contacts and find new buyers. This was the first time Sri Lanka has participated at an expo in Belgium to promote Ceylon tea.