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First Ever Silpo - Sri Lankan featured Supermarket Mall opens in greater Kiev, Ukraine by Fozzy Group joint with Sri Lanka Tea Board

 

 

First Ever Silpo - Sri Lankan featured Supermarket Mall opens in greater Kiev, Ukraine by Fozzy Group joint with Sri Lanka Tea Board

Silpo – Sri Lanka is the World’s first Sri Lanka featured mall and provides unrivalled Ceylon tea shopping facilities and Sri Lankan experience. Fozzy Group is one of the largest trade industrial groups in Ukraine and one of the leading Ukrainian retailers, with over 500 outlets all around the country and slipo was established in 1998. The group sells food and household products via its Silpo supermarkets chain and Le Silpo.

The Sri Lanka Tea Board delegation met Silpo Food LLC during the official visit to Ukraine in last year and impact of that discussions, the Silpo supermarket chain of Fozzy Group has proposed this novel concept to promote Ceylon Tea by setting-up a Sri Lankan featured shopping outletin greater Kiev under the Silpo supermarket chain

Further Sri Lanka Tea Board established a separate zone for Ceylon Tea at Silpo – Sri Lanka mall and it’s offering tea tasting, details of the Diversification of the Ceylon Tea and lion logo, Ceylon tea face mask etc. The Silpo – Sri Lanka mall offers customers a wide variety of Ceylon Tea signature brands packed in Sri Lanka with Lion Logo such as JAF Tea, Basilur, Dilmah, Akbar, English Tea Shop and Hyleys.

In addition to the Slipo – Sri Lanka opens-up, Sri Lanka Tea Board is planning to conduct promotional and branding activities for Ceylon Tea at the Sri Lankan featured Mall and some of the identified outlets of Silpo Supermarket Chain such as degustation in every week, category Branding and Placement for Ceylon Tea brands, Shelf-Talkers with-Lion Logo, educational programs about Ceylon Tea, Tea Ceremonies and Ceylon Tea competition and Winning for Our Guests will visit Ceylon Tea lands in Sri Lanka. The Tea Board is coordinating with Ms. Olesia Oliinyk, Import Manager of Silpo Food LLC in Kiev for all operational activities.

Ms. Pavithri Peiris, Director Promotion at Sri Lanka Tea Board says “Degustation sessions and Educational Programs will be started in 2021 due to the pandemic situation in Ukraine. She also said that SLTB was planning to roll out the Ceylon Tea promotional Campaign in Ukrainian by early next year and the promotions would be conducted three ways, targeting Key Opinion Leaders (KOLs), public relations and search engine optimization.

Ukraine is a traditional tea consuming nation and the Fourth largest tea importing country in Russia/CIS Region after the Russian Federation, Kazakhstan and Uzbekistan. Sri Lanka has taken the leading position in the Ukrainian tea markets with a share of around 22% in volume term followed by other major suppliers such as India, China, Kenya and Vietnam. As per the Sri Lanka Custom Data, around 70% of the volume Ceylon Tea was exported to Ukraine in bulk form and balance 30% in packets and tea bags.

 

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SRI LANKA TEA BOARD HOT LINE NUMBER 1978

 

 

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Sri Lanka Tea Board Introduced a Ceylon Tea Dyed Face Masks for the First Time in Sri Lanka.

 

 

 

 

 

Sri Lanka Tea Board Introduced a Ceylon Tea Dyed Face Masks for the First Time in Sri Lanka.

Having the objective of increasing the awareness level on Ceylon Tea as a global brand, Sri Lanka Tea Board has started distributing Ceylon Tea branded face mask among the business community worldwide on complimentary basis. With the collaboration of the Ministry of Foreign Relations, arrangements have been made by Sri Lanka Tea Board to dispatch Ceylon Tea Branded face masks to over seventy five (75) Sri Lankan missions around the world.

                                 

The specialty of Ceylon Tea branded face mask is that it has been dyed with the use of Ceylon Tea Dye which is a by-product of Ice Tea manufacturing. Re-usability over thirty (30) times washes, Natural antimicrobial (AATCC 100), Bio-degradable, eco-friendliness and non-toxicity are additional benefits of using the above innovative masks.  

The responsibility of distributing face masks to the end consumer of Ceylon Tea has been taken by the Sri Lankan missions overseas. Tea Associations, Tea Restaurants, International Exhibitions, Metro Stations, Government and Private Business Stake-holders, Tea Distributors, World Class Supermarket Chains and other public places such as Bandaranayake International Airport and Maththala International Airport have been targeted to distribute face masks.

Mr. Jayampathi Molligoda, Chairman of Sri Lanka Tea Board symbolically handed over the first batch of Ceylon Tea Branded face masks from the first lot of production to, Admiral Prof. Jayanath Colombage- Secretary, Ministry of Foreign Relations on 29th September 2020. Mr. Kaandeepan Bala- Director General, Ministry of Foreign Relations, Ms. Pavithri Peiris – Director Promotion, Sri Lanka Tea Board and Mr. Gayan Samaraweera- Market Promotion Officer, Sri Lanka Tea Board were also present.  

 

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Sri Lanka pays tribute to health front liners in Ras Al Khaimah in UAE

 

 

 

Sri Lanka pays tribute to health front liners in Ras Al Khaimah in UAE

On an initiative of His Excellency Malraj de Silva, the Ambassador of Sri Lanka to the United Arab Emirates, arrangements were made to distribute the world-famous Ceylon Tea to the medical professionals and frontline health staff in the UAE as a gesture of goodwill in appreciation of the great care extended by them towards the welfare of Sri Lankan expatriates in UAE during the unprecedented pandemic.
The first series of these events were held in Ras Al Khaimah (RAK) where Ceylon Tea was gifted to RAK Hospital, Saqr Hospital, and RAK Medical University.
The Ambassador was accompanied by Mr. Nalinda Wijerathna, Sri Lanka Consul General in Dubai and the Northern Emirates, Premala Srikantha, Minister (Tea Promotion) for MENA Region, and Mohamed Rizvi, Head of Chancery of the Embassy. Mr. Sampath Perera, Head of Corporate and Commercial Banking of RAK BANK and Mr. Suren Swaminathan, Chairman of Sri Lanka Business Council in Dubai also participated representing the business sector.
The Sri Lanka Tea Board and leading Sri Lankan Tea exporting companies, namely, Akbar Brothers (Pvt) Ltd, Dilmah Ceylon Tea Company, Jafferjee Brothers, Mahmood Tea International (Pvt) Ltd, Bagawantalawa Tea Ceylon (Pvt) Ltd, and Watawala Tea Ceylon Ltd contributed generously towards this initiative.
A symbolic package of assortment of Ceylon Teas was gifted to Mr. Mohammed Bin Rashid, the Director of Saqr hospital and a donation of Ceylon Tea was also handed over to the management for distribution among the medical and health care staff.
A high tea was served at RAK hospital where the Sri Lankan hospitality was portrayed. All seven regional specialty Ceylon Teas were brewed and displayed at the event and invitees were presented with Ceylon Tea packs.
Addressing the delegation Dr. S. Gurumadhva Rao President, RAK Medical & Health Sciences University appreciated the visit by the Ambassador and the delegation for the goodwill gesture extended to all medical professionals and health care workers who were in the front line to combat the pandemic. Dr. Rao detailed the special programs of the University and possible cooperation between Sri Lanka and the RAK Medical University.
The visit by the Ambassador and the delegation to Ras Al Khaimah and the gesture extended by Sri Lanka was a milestone between the diplomatic relations between Sri Lanka and UAE.

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TRIBUTE TO THE GLOBAL TEA FRATERNITY

 

 

 

TRIBUTE TO THE GLOBAL TEA FRATERNITY

 

Various tea producing countries were celebrating a tea day of their own, some classified as Black Tea Day and some categorized as Green Tea Day depending on the importance to each industry. The day was different from country to country. Sri Lanka and India used to celebrate 10th of December. However with the initiative of China who is making huge strides in the World Tea Industry, United Nations General Assembly declared 21st of May as the International Tea Day. The Food & Agricultural Organisation Inter Governmental Group (FAO/IGG) supported this new idea of China to consolidate the date. The year 2020, is going to be the first occasion to celebrate the International Tea Day. Due to the Corona Virus pandemic attacking the entire world, the event will not consist of outside celebrations or even indoor programs due to the necessity for social distancing and staying safely indoors as much as possible. Thus, it goes without saying that all commemorations needs to be through Social and Digital Media  creating a token ceremonial platform in the tea producing and tea consuming countries the world over.  

The reason for celebrating the International Tea Day and creating a popular platform is multi-fold as explained below :

(1) The revenue generation from tea industry in most of the producer nations is significant and rather prominent. 

(2) Due to its labour intensive nature, a large working population is directly dependent on the tea industry of many countries. Therefore, the social impact is tremendous. 

(3) Even the affiliated supporting industries such as banking, shipping, printing, packaging, courier service, insurance etc relies heavily on the tea industry of many  manufacturing nations.

(4) In large tea producing and exporting countries, the success and failure of the industry has a major bearing on the ruling Government and could even change an Election decision. 

In view of the foregoing, it is inevitable that a tribute has to be paid to a country's tea industry which is a vital sector for the progress of its economy. The involved people needs to be recognised. The supply chain players in the value addition cycle from the farmers to pluckers and right upto the brand marketeer given due cognition. So, this is a fascinating story where all the stakeholders in the tea industry could bravely " walk the talk ". 

In such a background,the Sri Lanka tea industry wishes to recognize few vital characters and crucial segmentation to pay tribute for the invaluable service and enormous sacrifices made to raise the popularity and perceived quality parameters to stardom:

# The sweat of the toiling workers is our Green Gold which ultimately serves the connoisseur to his or her satisfaction. 

# The tea stains on the fingers of the pluckers tell an unknown story which is unlimited in value. This day is a tribute to these angels. 

# A great story on uplifting women's empowerment from birth to death 

# Reliability, Consistency and Sustainability is the forte of the Sri Lanka Tea Industry now boasting of a 153 years heritage. These unique pillars have been the backbone of the island nation's economy for many years. 

The Sri Lanka tea fraternity salutes the brave and courageous workforce in the tea industry who is continuing to produce the golden brew to the satisfaction of tea connoisseurs globally despite the COVID 19 pandemic lockdown by retaining the required social distancing, sanitation precautions and protection thru the wearing of face masks and sometimes, hand gloves. 

RESILIENT CEYLON TEA IS READY TO CATER TO THE WORLD

 

 

 

RESILIENT CEYLON TEA IS READY TO CATER TO THE WORLD

“Sri Lankan Tea Industry showed remarkable resilience and ingenuity to bounce back rapidly from the national shut down to combat ‘Covid-19’.

In a matter of six days, Sri Lankan stakeholders built from scratch, operated and concluded trading ‘Ceylon Tea’ at the Colombo auction on a digital platform.

It is noteworthy to see the trickledown effect spanning the entire supply chain. The e-trade has created ‘hope’, especially for the Tea farmers who depend on their daily wages. Regional Plantation Companies and smallholders are able to conduct business and provide work despite the current circumstance. Crops are being harvested without compromise on quality and factories are functional strictly following the stringent precautionary measures stipulated by the health authorities. 

This has let the exporters to commence shipments with available resources and work flat-out to meet the increasing demand for Ceylon Tea.

The Tea Industry has shown its ability to deal with challenges during periods of global crises and has never let down its discerning customers nor the hands that supports the industry itself.  

 

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‘CEYLON BLACK TEA’ RICH IN “THEAFLAVINS” CONDUCTS ITS VERY FIRST SUCCESSFUL E-AUCTION

 

 

‘CEYLON BLACK TEA’ RICH IN “THEAFLAVINS” CONDUCTS ITS VERY FIRST SUCCESSFUL E-AUCTION

“CEYLON TEA” producing some of the most coveted teas in the world for more than 150 years, has reached its peak demand while making a milestone at the Colombo Tea Auction this week.

As a much -needed change in the industry’s old traditions, Ceylon Tea conducted its first e-platform auction prompted by COVID 19 ‘Social distancing’ stringent health precautions adopted by the Island. The very successful auction via an online platform was concluded on a promising note in Colombo for its ‘high grown’ Teas, while registering as the highest ever in its history.

One of the main factors for such high demand could be attributed to the hypothesis developed by scientists that content of “Theaflavins” in black tea ‘could potentially inhibit a critical SARS-CoV- 2 enzyme, and thereby, theoretically increase the human immunity against COVID-19, tea industry sources revealed.

The Tea Research Institute of Sri Lanka (TRI) has conducted a study where “Theaflavins” an antioxidant polyphenols in Black Tea has been found to helpcontrol and flush the Virus from the system.

The TRI has recently released a scientific paper under the theme: ‘Anti-viral’ properties of tea - black tea may become the unique brew of choice with no side effects to fight against Corona Virus?". This research quoted a study from Taiwan where the chemical structure of 64 compounds had been bioinformatically modelled against SARS-CoV- 2.

In contrast to Green Tea, Black Tea is rich in Theaflavins (antioxidant polyphenols that are formed during manufacture of Black Tea). It also alleviates respiratory diseases and opens air passages in the lungs making it easier to breathe.

The scientists at the Sri Lanka Tea Board Laboratory suggest that frequent consumption of hot black tea (03 to 04 cups without sugar or milk) and inhaling its fumes is capable of flushing viruses trapped in the throat and nasal area, improving immune capacity and inhibiting inflammation due to Catechins and Polyphenols contained in Black Tea.

It is to be noted that Black Tea is neither a medically proven prophylaxis nor a treatment against COVID-19, but it is worth conducting further research.

During this Pandemic, Ceylon Tea has now seen a Silver lining for its industry and way forward.

(Courtesy Sri Lanka Tea Board- 04/04/20)

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https://www.pureceylontea.com

 

SPECIAL NOTICE

 

 

SPECIAL NOTICE

 

Tender/ Bid  calling  dates,  opening dates and procurement related deadlines published by  Sri Lanka Tea Board have been postponed until further notice  due to the current situation of the Country,  The dates of above postponements will be announced in the future.

Sri Lanka President gifts Ceylon tea to China to fight coronavirus epidemic

 

 

 

Sri Lanka President gifts Ceylon tea to China to fight coronavirus epidemic

Sri Lankan President Gotabaya Rajapaksa met with the Chinese Ambassador Cheng Xueyuan this afternoon (February 06) and assured that Sri Lanka stands in solidarity with China during the coronavirus epidemic crisis.

During the meeting, the President on behalf of the Sri Lankan government and people as a gesture of goodwill gifted a consignment of Ceylon black tea to China to fight the epidemic.

The Ambassador briefed the President on the latest situation of the epidemic coronavirus status and the containment plans and emphasized that China has resolutely adopted a series of powerful measures in the whole country.

“We have the determination, confidence, and ability to win the battle to prevent and control the epidemic,” he said.

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President Rajapaksa, recalling that he had studied at Wuhan University, has said that he has a special affection for the people in the province and paid close attention to the epidemic.

The President said he wrote a letter to President Xi Jinping expressing sincere condolences and firm support to the Chinese people on behalf of the Sri Lankan people.

“I also instructed the Sri Lankan government and all sectors of society at the parliament and cabinet meetings to actively respond and cooperate with the Chinese embassy in Sri Lanka to prevent and control the epidemic,” he said.

The Sri Lankan President and the Chinese Ambassador also exchanged views on topics such as cooperation in fields of common interest.

Secretary to the President Dr. P.B. Jayasundera and Senior advisor Lalith Weeratunga were also present at the discussion.

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