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The Celebration of 3rd International Tea Day 2022 – Sri Lanka Embassy in Beijing, China

 

 

The Celebration of 3rd International Tea Day 2022 – Sri Lanka Embassy in Beijing, China

The 3rd International Tea Day 2022 on “21st May” where it has been declared by the 74th United Nations General Assembly on November 27, 2019 was celebrated by the Sri Lanka Embassy in China despite heavy quarantine restrictions with regard to Covid-19 in China. Several social media updates/posts have been posted on popular Chinese social media due to the restrictions of public gatherings as below.

LOOKWE http://www.lookwe.com/html/shiguanzixun/2022/0522/763.html
微信公众号 https://mp.weixin.qq.com/s/AXCXFUpS62OTAjtnPAKkKw
百度新 https://baijiahao.baidu.com/s?id=1733497023151406710 腾讯新闻 https://page.om.qq.com/page/OzzsqzHGYVn3rhWIqlfyFm8Q0 搜狐新 https://www.sohu.com/a/549551650_121375955 网易新 https://dy.163.com/article/H7VIMVI0055354GA.html

https://m.weibo.cn/status/4771612416807755

https://mp.weixin.qq.com/s/AXCXFUpS62OTAjtnPAKkKw

 

Internation Tea Day Interview Video

https://youtu.be/AdvXHd5w6Ns

Sri Lanka Tea Board celebrates International Tea Day on May 21

 

 

Sri Lanka Tea Board celebrates International Tea Day on May 21

 

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International Tea Day is a United Nations observance celebrated annually on May 21 to express the economical, biological and physical benefits of tea. It was inaugurated by the General Assembly and essentially replaced the unofficial observance of the same name, which used to be celebrated on December 15 in tea producing countries.

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The observance of International Tea Day is promoted and facilitated by the UN Food and Agriculture Organization in collaboration with other relevant organizations and stakeholders.

Millions of families in developing and least developed countries owe their livelihood and subsistence to tea. Some of the poorest countries rely on the tea industry as the main source of income and export revenues; due to being a labour-intensive sector, it is the most important provider of jobs for people living in economically disadvantaged and remote areas of the tea-producing regions. As one of the major perennial crops, tea plays a significant role in rural development, poverty reduction and food security in developing countries.

Due to all this, the production and processing of tea contribute to the achievement of sustainable development goals, such as the eradication of extreme poverty, the fight against hunger, the empowerment of women, and the sustainable use of terrestrial ecosystems.

UN General Assembly designates May 21 as Int’l Tea Day

Taking this into account, the UN General Assembly designated May 21 as International Tea Day based on the proposal submitted by the FAO-IGG Tea group.

The key goal of International Tea Day is to raise public awareness of the importance of tea for sustainable livelihoods and rural development, as well as the challenges that the tea industry has to face, such as climate change. The observance also aims to popularize tea drinking around the world to expand demand and increase per capita consumption.

Tea is the second most used drink in the world after water which states the self-explanatory importance and worth of tea in the world. It is also mentioned in the theme that the basic purpose of World Tea Day is to spread awareness among the people about the financial outcomes of tea in the poor areas of the world which are the major producers of this crop.

As the demand for tea is always there but it usually happens that its fair supply and trade cannot be accorded. So these poor areas of Continent Asia cannot find the profitable results in the production of the world’s most consumed beverage.

The significance of celebrating this day is to promote the health benefits of drinking Tea, as Tea is Rich in antioxidants and it may help to reduce the risk of heart disease and initiation and progression of some cancers. Also, tea helps to lose weight and hence can be a useful, easily accessible and cheap tool to fight against major health issues like obesity, nausea and slow metabolism.

The first International Tea Day was celebrated in 2020. This year, the global tea fraternity is going to celebrate the third occasion of International Tea Day proclaiming the theme for this day as “Tea and Fair Trade”.

The basic purpose of this theme is to glorify the economic facts of tea, especially in the areas where it is grown, which are poverty trodden and its fair trade cannot only enhance their resources and access to the international market but can also be helpful in the eradication of poverty.

Tea Board releases video on Ceylon tea - ( Grate Tea - YouTube )

Sri Lanka Tea Board has released a video on Ceylon tea to celebrate International Tea Day through Social and Digital Media.

The Sri Lanka tea fraternity salutes the courageous workforce in the tea industry who are continuing to produce the golden brew to the satisfaction of tea connoisseurs globally despite the COVID 19 pandemic.

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The Sri Lankan tea industry wishes to recognize a few vital characters and crucial segmentation to pay tribute for the invaluable service and enormous sacrifices made to raise the popularity and perceived quality parameters to stardom:

1. The sweat of the toiling workers is our Green Gold which ultimately serves the connoisseur to his or her satisfaction. Accordingly, the tea smallholder sector is a significant contributor to the production and output of Ceylon Tea in Sri Lanka, and across the globe. We are often called the ‘back¬bone’ of our tea industry and with good reason. Tea small-holders operate in 60% of the total tea land and account for more than 70% of the total tea produced.

2. The tea stains on the fingers of the pluckers tell an unknown story which is unlimited in value. This day is a tribute to these angels.

3. A great story on uplifting women’s empowerment from birth to death

4. Reliability, Consistency and Sustainability are the forte of the Sri Lanka Tea Industry now boasting of a 155 years heritage. These unique pillars have been the success factors of the island nation’s economy for many years.

Ceylon Tea presence at Coffee, Tea, Cacao Russian Expo 2022

 

 

 

Ceylon Tea presence at Coffee, Tea, Cacao Russian Expo 2022

 

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Mr. Olaf Tarmas visited Sri Lanka Tea Board, Ceylon Tea Museum, Tea Research Institute & several Ceylon Tea Gardens.

 

 

 

Mr. Olaf Tarmas visited Sri Lanka Tea Board, Ceylon Tea Museum, Tea Research Institute & several Ceylon Tea Gardens.

Mr. Olaf is traveler and tea writer from Hamburg, Germany, working for german language print travel media like GEO, Lufthansa Magazine and Frankfurter Allgemeine, as well as for his own print magazine about tea culture - "t- Das Magazin für Teekultur".

 

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Ceylon Tea presence at SIAL Canada 2022 in Montreal

 

 

Ceylon Tea presence at SIAL Canada 2022 in Montreal

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The Sri Lanka Tea Shop and Cultural Centre opened in Beijing

 
 
 
 
The Sri Lanka Tea Shop and Cultural Centre opened in Beijing

The Embassy of Sri Lanka in Beijing in collaboration with the China Sri Lanka Association for Trade and Economic Cooperation (CSLATE), and the Beijing Wanhongtai Technology Group Co., Ltd. Company opened the Sri Lanka Tea Shop and Cultural Centre in Beijing on 20th April 2022 in the prestigious Xiu Shui Street, Chaoyang District. The Shop with its large outdoor area has been made available to the Ambassador free of charge. This initiative is one of the range of activities undertaken by the Embassy to commemorate the 65th Anniversary of establishing diplomatic relations and the 70th Anniversary of the Rubber-Rice Pact. The Deputy Secretary General of the Shanghai Cooperation Organisation (SCO), Government officials, representatives from Diplomatic Missions in Beijing, and the Chinese business community attended the event.
The Ambassador, H. E. Dr. Palitha Kohona, addressed the gathering, at Ceylon Tea Shop and the Cultural Centre in Beijing and he hoped that many more will follow. The Ambassador invited the attendees to bring their friends to visit the tea shop to taste Ceylon Tea and relax.
Ceylon Tea was among the top black teas and the leader among the black teas of the world due to its unique flavour, colour and aroma. Mr. Sampath Perera, Second Secretary (Tea Promotion) demonstrated Ceylon Tea preparation. He also highlighted the seven regions of Ceylon Tea and their distinct taste, flavour and aroma.

The invitees were later treated with Sri Lankan delicacies and Ceylon Tea.
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Ceylon tea time with Pavithri Peiris, director of the Sri Lanka Tea Board

 

 

 Ceylon tea time with Pavithri Peiris - Director Promotion of the Sri Lanka Tea Board

 

 

Pavithrinew

With a background in economics, Pavithri Peiris found her calling in the world of tea by joining the Sri Lanka Tea Board in 2013. Here, she tells us about Ceylon tea and why it has become so popular worldwide.

What makes Ceylon Tea unique?
Although Ceylon tea accounts for 6 percent of global tea production, what’s important is the value not the quantity. Ceylon tea is special for a number of reasons:

Handpicked
Ceylon teas are handpicked to ensure a better selection of green leaves for the manufacture of tea – an expensive and labor-intensive process – which greatly influences the final product quality.

Artisanal
Sri Lanka is a bastion of the original orthodox tea manufacturing process that results in small-batch, labor-intensive production of a wide variety of leaf style or grades and ensure the best flavor.

Ethical
Ceylon tea is well regulated with a unionized workforce that is governed by a collective labor agreement. Child labor is banned. Workers are provided with a comprehensive selection of facilities, from housing to healthcare.

Passionate
Growing and producing Ceylon tea is a tradition that has existed for more than 150 years. Every day, around 1.5 million people all over Sri Lanka, from tea pickers to tea tasters, produce some of the finest black teas on Earth. It is a way of life.

Provenance
Ceylon tea estates are located in pristine environments and are small in size, around 200-400 ha, managed by a team of professionals and a dedicated workforce living on the estate.

Ecological
Sri Lanka has implemented various measures to comply with environment-related international agreements and protocols (Montreal Protocol). For instance, methyl bromide is not used as a soil fumigant in the tea sector.

Fresh
Teas are packed in Sri Lanka within two to three weeks of harvesting, thereby preserving the freshness and inherent aroma of the tea. This is in stark contrast to teas in some markets, which can be a few months to a year old when packed.

Diverse
The seven agro-climatic regional teas, namely Nuwara Eliya, Uva, Uda Pussellawa, Dimbula, Kandy, Ruhuna and Sabaragamuwa, have given Ceylon tea a unique advantage, producing teas of different flavor, aroma, strength and color that are unmatched by any other origin in the world.
The lion logo trademark for Ceylon tea captures the legacy and essence of tea grown in Sri Lanka. Inspired by its rich heritage, the lion logo guarantees that it is 100 percent pure Ceylon tea and grown, plucked and packed exclusively in Sri Lanka while conforming to the highest quality standards mandated by the Sri Lanka Tea Board. Every batch of tea that bears the Ceylon tea lion logo is traceable to its origins, ensuring absolute accountability and transparency with every sip.
Sri Lanka’s tea industry follows stringent quality assurance measures in compliance with MRLs (Maximum Residue Levels) set by the different countries and regions for the agrochemicals used in the tea plantations and in compliance with other international standards, such as ISO standards, Good Agricultural Practices, HACCP, Good Manufacturing Practices, Rainforest Alliance, Fair Trade, etc.

Does Ceylon tea supply the hospitality market?
Ceylon tea is exported to over 120 countries in both pre-packed and loose tea form. The HORECA segment, which is a booming market around the world, has identified Ceylon tea as one of the most sought-after beverages. Ceylon tea is offered as a straight-line product and sometimes blended with other origin teas.
Furthermore, the diversification of Ceylon tea in forms of orthodox black tea with different leaf styles, CTC teas, green tea, organic teas, bio teas, RTDs, artisanal teas and hand-made teas, are unique offerings for the HORECA segment, tea houses, tea bars tea saloons etc. It should be mentioned that some of the leading and globally recognized Ceylon tea brands are served by major airlines, hotels, restaurants and cafes. Discerning tea consumers around the world look for Ceylon tea to quench their thirst.

What does the future hold for Ceylon tea?
Sri Lanka’s national brand Ceylon Tea is constantly evolving to meet the changing consumer demand by adopting new strategies for the entire supply chain. The Sri Lanka Tea Board always focuses on maintaining the best quality. In this context, constant research and development is key.
Sustainability is a focal point and all industry stakeholders are working toward achieving all the dimensions for a sustainable tea industry while looking after the social well-being of the community and respecting the environment.
The execution of a Global Ceylon tea promotional campaign is in the pipeline, targeting 12 major tea-importing and consuming countries in the world through KOLs advertising, supermarket activations, social media advertising, public relations activities and more. These steps will raise aware of the uniqueness of Ceylon tea and its health and functional benefits, as well as communicate Ceylon tea’s sustainable factors.

Do you have any recommendations for food-tea pairing?
The latest introduction to the Ceylon tea promotional radar is the Tea Master Cup Competition classified under four main categories, namely tea preparation, tea tasting, tea pairing and tea mixology.
Some of the leading Ceylon tea brands have also introduced their own Ceylon tea pairing and mixology programs for the HORECA sector. The major Ceylon tea brand owners run Ceylon tea cafes both in some of the tea-consuming countries and in Sri Lanka, where they offer lovely food pairings.

Ceylon Tea presence at World Food Warsaw in Poland

 

 

Ceylon Tea presence at World Food Warsaw in Poland

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The Tea Promotion Unit of the Embassy of Sri Lanka in Beijing arranged a series of live streaming sessions to promote Sri Lanka products

 

 

The Tea Promotion Unit of the Embassy of Sri Lanka in Beijing arranged a series of live streaming sessions to promote Sri Lanka products, especially Ceylon tea with the collaboration of Dalian Xingyu Yuanmeng Group Co., Ltd. The initial meeting was held with Sri Lankan products importers in China for selection at the Embassy on 15th February 2022.

Headed by H.E. the Ambassador, Second Secretary (Tea promotion) and Lion's tea agent, the first live streaming session was held at the company’s studio in Beijing on 29th March 2022. The session lasted three hours through TikTok social media and gained higher popularity of Ceylon Tea among Chinese consumers.

Live streaming sessions

https://youtube.com/shorts/vUfJ7lM3OJc

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Ceylon Tea presence at Uzfo 2022 in Uzbekistan

 

 

 

Ceylon Tea presence at Uzfo 2022 in Uzbekistan

 

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