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Tea Chief Molligoda appointed to BOC Board

 

 

 

Tea Chief Molligoda appointed to BOC Board

Finance Minister Mahinda Rajapaksa has appointed Jayampathi Molligoda to the Board of Bank of Ceylon (BOC). Molligoda is also the current Chairman of the Sri Lanka Tea Board.

Prior to his current assignment, he served as Executive Deputy Chairman/CEO at Bogawantalawa Tea Estates PLC (BTE) till 10 December 2019, having joined BTE as Director - Finance in 1992. 

In addition, he served as Chairman of the Independent Audit Committee of Finlay Teas, Colombo, during the period 2004-2015, and Senior Finance Manager at Associated Newspapers of Ceylon Ltd. during the period 1991/92. Prior to that, he served as the Chief Accountant at the Janatha Estates Development Board from 1984-1990 and was the Senior Accountant at Ceylon Plywoods from 1982-1984.

ChairmanSLTB

He is also a freelance writer who has contributed to national newspapers and professional journals, covering subjects such as the plantation industry, private sector business development, economic development, poverty alleviation, and legal and constitutional affairs. 

He is a Council member of the Institute of Chartered Accountants of Sri Lanka.

Molligoda is a past pupil of Ananda College, Colombo, and a Fellow Member of the Institute of Chartered Accountants of Sri Lanka. He obtained his MBA from the Postgraduate Institute of Management in 1998 and has also successfully completed an Executive Strategy program at Victoria University Melbourne, Australia. 

He counts over 40 years of executive experience in the fields of finance management, strategic planning, human resource development, plantation management, and the international marketing of tea. He was conferred the Professional Excellence Award at the CMA National Management Accounting Conference held in June 2014.

With the latest appointment, the BOC Board comprises Kanchana Ratwatte (Chairman), R.M.P. Rathnayake, G. Harsha Wijayawardhana, Anura Christopher Manilka Fernando, Major General (Rtd.) G.A. Chandrasiri, and Jayampathi Molligoda.

Source :

Tea Chief Molligoda appointed to BOC Board | Daily FT

Tea industry starts 2021 with high crop, prices

 

 

 

Tea industry starts 2021 with high crop, prices

 

  • Production up 5% to 23 MnKg, low grown production at 3-year high
  • Export volumes down 6% to 20.8 MnKg, but earnings up 6% to Rs. 19.2 b
  • Exports of bulk tea, tea bags up, packeted tea down
  • FOB value of Rs. 923.99 records highest-ever rupee FOB value
  • Turkey emerges as largest importer for Jan. 2021 followed by Russia and Iraq

The tea industry witnessed an increase in production and began the year with lower export volumes, but with higher returns, brokers said yesterday. The country’s tea production in January increased by 5% to 23 million kilograms (MnKg) compared to 21.9 MnKg a year earlier, where the boost of production was generated entirely from the Low Grown sector. The year-on-year (YoY) low grown sector production increased from 13.3 MnKg in 2021 to 14.9 MnKg, which is at three-year high following more favourable growing conditions and availability of fertiliser. However, the high and mid growns were lower YoY 2020 by 5% and 6% respectively. Sri Lanka Customs data analysed by Asia Siyaka Research confirmed that the country›s export volume in January dropped by 6% to 20.8 MnKg compared to 22 MnKg shipped in a year earlier. However, the earnings in January increased by 6% to Rs. 19.2 billion ($ 101 million) compared to Rs. 18 billion ($ 99.7 million) recorded in the corresponding period last year. When analysing the main categories of exports Forbes and Walkers said bulk tea and tea bags had shown an increase, whilst packeted tea decreased marginally in January 2021 compared to the corresponding period a year earlier. Based on the quantity of 20.8 MnKg shipped, the FOB value of Rs.923.99 ($4.87) records the highest-ever rupee FOB value, surpassing the previous highest of Rs.902.29 ($4.89) recorded in June 2020. In US Dollar terms, more or less static. However, when compared to Rs.818.86 ($4.55) of January 2020 records an increase of Rs.105.13 ($0.34), but lower than the FOB figure recorded in January 2017 $5.03 and 2018 $5.32. Turkey with 3.8 MnKg emerged as the largest importer for January 2021 followed by Russia with 2.4 MnKg and Iraq with 1.7 MnKg. Other noteworthy importers were China with 1.5 MnKg, UAE with 1.1 MnKg and Azerbaijan with 919,184 Kg. It is important to note that destinations such as Iran, Saudi Arabia and Libya have shown a significant decrease in imports for the period under review.

Source :

Tea industry starts 2021 with high crop, prices | Daily FT

 

Sri Lanka to sign MoU with China to market Pure Ceylon Tea both online and offline

 

 

 

Sri Lanka to sign MoU with China to market Pure Ceylon Tea both online and offline

The Cabinet approved the proposal submitted by the Minister of Plantation for entering into a Memorandum of Understanding (MoU) between Sri Lanka Tea Board and Fujian Star China International Trade Company Limited for marketing Pure Ceylon Tea both online and offline utilizing the probabilities in Chinese tea market.

Fujian Star China International Trade Company Ltd is a subsidiary company of Bennie Tea Industry Company Limited, which is engaged in tea import, export and in e-commerce.

Under the MoU, the Chinese company has agreed to develop a 5G online marketing platform that provides the network of storing and handing over in China and marketing Sri Lanka Tea logo online, apart from distributing Sri Lankan Tea in China.

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Ceylon Tea welcomed Tourist Flight from Ukraine to Mattala Rajapaksa International Airport on 28th & 29th December 2020

 

 

 

Ceylon Tea welcomed Tourist Flight from Ukraine to Mattala Rajapaksa International Airport on 28th & 29th December 2020

The much awaited opportunity came to a reality after having long discussions, negotiations, debates, deliberations with different stakeholders with this first two tourist flight arrival after having shutdown nearly a years’ time due to Global Novel COVID Outbreak affected worldwide. The Mattala Rajapaksa International Airport authorities have made huge efforts to welcome the arrival of two flights consist of tourist in compliance with the operational formalities at the airport by having special emphasis towards the health formalities against COVID 19.

While the Airport Authorities have made the arrangements to welcome the tourist, the Chairman, Sri Lanka Tea Board Mr. Jayampathy Molligoda made arrangements to welcome the tourist by welcoming them with a cup of Ceylon Tea including a tradition sweets and savories. Further, nicely choreographed cultural performances have been organized related to tea for conveying the legacy of over 150 years Ceylon Tea including Prashanthi, Tea ceremony and Tea Pluckers Dance. The Dancing performance was done by Chandana Wickarasignhe & Dancers Guild.

 

Sri Lanka Tea Board photo 3

 

Sri Lanka Tea Board was realized that ancient cultures such as China and Japan have within their traditions a near-sacred ceremonial event with especial manners and customs in brewing and serving tea among distinguished visitors but Sri Lanka does not have a tea ceremony of our own. Hence, The Sri Lanka Tea Board launched this concept in 2013, namely, a unique Ceylon tea ‘ceremony’ for Ceylon Tea with customs in brewing and serving tea among distinguished visitors.

The Ceylon Tea Ceremony concept was based on the Sri Lankan hospitality within a setting of a King of Sri Lanka welcomed his noble audience of visitors and summoned the ladies of the court to proceed with serving the guests the finest Ceylon tea and refreshments. The tea was served by damsels dressed in traditional ancient attire of a royal palace. The objective of such a ceremony is to bring respect and appreciation to a beverage that is cherished by the world ever since it was found over 5000 years ago. This event was done in a stylish manner with graceful movement and erythematic emphasis which is called ‘Prasasthi’.

In order to respect the beverage, the Ceylon tea was ceremonially brought and served in a “pan kendiya” accompanied with “manel” flowers and incense sticks which were all synonymous with Sri Lankan traditions. The Ukraine tourist team got a chance to enjoy traditional Sri Lankan sweet such as Bibikkam Cake, Kalu Dodol and Savories along with the Ceylon tea. The Ceylon Dimbulla tea was freshly brewed and served to Ukrainian Tourist by Sri Lankan Catering. During the Ceylon Tea Ceremony was performing by the dancers, the Ceylon Tea history, Seven Regional tea varieties, special taste and health benefits were briefed by the visitors also.

Finally, the resume of operations at the airport is expected to recover the considerable negative impact made specifically in the tourist industry nearly the past one year period.

Sri Lanka Tea Board

''CEYLON TEA OUR NATIONS PRIDE'' - A ROAD MAP FOR SRI LANKA TEA INDUSTRY, A WAY FORWARD

 

 

 

 

''CEYLON TEA OUR NATIONS PRIDE'' - A ROAD MAP FOR SRI LANKA TEA INDUSTRY, A WAY FORWARD - Watch full Video

 

Tea Museum Discussion

 

Ceylon Black Tea Campaign kicked off through Social media Platforms

 

 

 

Ceylon Black Tea Campaign kicked off through Social media Platforms

The Ceylon black Tea promotion campaign kicked off this December 2020, with a total investment of Rs.35million aimed at boosting “Ceylon Tea – The World Favorite Tea” though social media platforms.

Sri Lanka Tea Board (SLTB) Director Promotion Pavithri Peiris told, the promotion campaign would be conducted through the social media platforms in countries such as Russia, Ukraine, Japan, China, Germany, USA, Chile, Australia, Saudi Arabia, Turkey, United Arab Emirates, and Iran and the campaign is rolled out from December 2020 to March 2020 for three months period in each market.

Due to the COVID-19 pandemic, all promotions have been confined to digital platforms methods to reach out to the markets and common platforms such as FB, Twitter, Intragram, Youtube, LinkedIn and indigenous platforms like Vkontakte (Russia), Baidu, Wechat, Sina Weibo, Xiaohongshu (China) and Facenama, Aparat (Iran) are selected to this campaign.

SLTB approved three digital videos and 12 short video clips for the initial exercise for three months period. SLTB would evaluate the progress monthly.  

A proposal approved by the Promotional and Marketing Committee as well as the Board of Directors of Sri Lanka Tea Board to launch a short term promotional campaign during the pandemic period with a view to rebuild the brand image of “Ceylon Tea”. The funds required for the campaign have been sourced from the Promotion & Marketing Levy established under SLTB. MullenLowe Sri Lanka, a leading advertising agency with international network was selected under the Government tender procedure and entrusted to handle the Black Tea Campaign

 

 

Image Ceylon Tea 

Embassy of Sri Lanka in Riyadh hands over ‘Ceylon Tea’ face masks for the LuLu Hyper Market staff

 

 

Embassy of Sri Lanka in Riyadh hands over ‘Ceylon Tea’ face masks for

the LuLu Hyper Market staff

The Embassy of Sri Lanka Riyadh handed over a set of ‘Ceylon Tea’ branded face mask for the staff of the LuLu Hyper Markets in Riyadh.

The LuLu Hyper Market is one of the leading world-class supermarket chains which promotes Ceylon tea in their 16 outlets in the Kingdom. While thanking the initiative made by the Embassy, Mr. Moiz Nuruddhin, the Regional Manager of the LuLu Hypermarkets in Riyadh Region said that this concept of Ceylon Tea dyed facemask is an ingenious novelty to promote Ceylon tea. He expressed his enthusiasm in utilizing these face masks for their promotional purposes.

The Ceylon Tea branded face mask has been dyed with the use of Ceylon Tea Dye which is a by-product of Ice Tea manufacturing. These innovative masks boast re-usability over thirty (30) times washes, naturally antimicrobial (AATCC 100), Bio-degradability, eco-friendliness and non-toxicity.

 riyad5 riyad6
   

 

 

Mr. Madhuka Wickramarachchi, Charge d’Affairs of the Embassy donated the packs of these face masks to Mr. Shafeek Rahman, Commercial Manager of the Murabba Lulu Hypermarket. Mr. Sanjeewa Pattiwilla, Minister Counsellor (Commercial), Mr. Madhawa Deshapriya, Counsellor (Labour & Welfare) and Mr. Fazil Farook, Second Secretary (Citizenship Affairs) also associated at this event.

 

riyad3

 

Embassy of Sri Lanka

Riyadh

17.12.2020.

Contact Officers

 

 

 

         
    Sri lanka Tea Board - Staff Officers - Contact Information    
  Name of The Officer   Designation Subject Area Telephone  (General) Telephone  (Direct) Email
  Mr.Anura Siriwardhane   Director General CEO 094 -11 -2587814 - [Ext.1112] 094 -11 -2508991 This email address is being protected from spambots. You need JavaScript enabled to view it.
   
  Ms.Ronali Karunarathna
   Secretary to Chairman
   094 -11 -2587814 - [Ext.1129] 094 -11 -2590968  This email address is being protected from spambots. You need JavaScript enabled to view it.
   
  Administration Division            
  Mr. S.I.C.   Perera   Asst.Director General(Adminitration) Administrtion, HR, Procurement 094 -11 -2587814 - [Ext.1114] 094 -11 -2586053 This email address is being protected from spambots. You need JavaScript enabled to view it.
  Ms. L.S.G. De Silva   Assistant Director(Administration & HR) Administrtion, HR, Procurement 094 -11 -2587814 - [Ext.1128]   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs.Pavithra Udani   Assistant Director(Planning) Planning 094 -11 -2587814 - [Ext.1117]   This email address is being protected from spambots. You need JavaScript enabled to view it.
               
  Tea Commissioner's Division            
  Mr.K.A.M.K. Jayawardena   Deputy Tea Commissioner Development , 094 -11 -2587814 - [Ext.1243] 094 -11 -2580152 This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mr.Kumara Kithsiri   Deputy Tea Commissioner Regulation 094 -11 -2587814 - [Ext.1246] 094 -11 -2587448 This email address is being protected from spambots. You need JavaScript enabled to view it.
               
  Promotion Division            
  Ms.Pavithri Peiris   Director Promotion Tea Promotion (Overseas and Local) 094 -11 -2587814 - [Ext.1272] 094 -11 -2583343 This email address is being protected from spambots. You need JavaScript enabled to view it.
               
  Exports Division            
  Mr.B.K. Jayamanna   Deputy Tea Commissioner (Exports) All matters related to Tea Export Division 094 -11 -2587814 - [Ext.1211] 094 -11 -2504090 This email address is being protected from spambots. You need JavaScript enabled to view it.
              This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mr.B.M.K. Madhusanka   Asst. Tea Commissioner Pre Auction Monitoring & Registration 094 -11 -2587814 - [Ext.1215]   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mr.C.S. Madarasinghe   Asst. Tea Commissioner Pre shipment Monitoring & Regiatration 094 -11 -2587814 - [Ext.1213]   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mr.A.N.K. Batuwanthudawe   Regional Tea Development Officer Assistance for all activities in Export Division 094 -11 -2587814 - [Ext.1224]   This email address is being protected from spambots. You need JavaScript enabled to view it.
               
  Finance Division            
  Mr. Hirosh Jayanga   Director Finance FMSS/TRSS,Model Tea Garden,Nursery Development 094 -11 -2587814 - [Ext.1301] 094 -11 -2580162 This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs.R.M.W. Rajakaruna   Accountant FMSS/TRSS,Model Tea Garden,Nursery Development & Other Financial Matters 094 -11 -2587814 - [Ext.1302] 094 -11 -2580169 This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs.P.R. Swarna Perera   Accounts Officer Exporter Payments 094 -11 -2587814 - [Ext.1313   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mr.Thilanka /Mrs. Malsha   Management Assistant Cheques Payments and Rent Payments 094 -11 -2587814 - [Ext.1318]    
  Mr. Mahesh   Management Assistant Cheques Payments/Receipts, VAT, SVAT,Regional Office   Payments 094 -11 -2587814 - [Ext.1310]    
               
  Laboratory            
  Dr. K.R.W. Abeywickrama   Director-Analytical Services(Acting) Overall Management of Lab
094 -11 -2587814 - [Ext.1331] 094 -11 -2581576 This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs. L.A.E. Fernando   Quality Management Officer Quality Inspection Unit
094 -11 -2587814 - [Ext.1334]   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs. P.S.P.Liyanage   Analyst Micro Biology Analysis Unit
094 -11 -2587814 - [Ext.1336]   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs. S.A.K. Amerasinghe   Analyst Chemical Analysis Unit
094 -11 -2587814 - [Ext.1341]   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs. D.N. Dasanayake   Analyst Pesticide Residues Analysis  Unit
094 -11 -2587814 - [Ext.1344]   This email address is being protected from spambots. You need JavaScript enabled to view it.
               
  Tea Tasting Unit            
  Mr.M.D.Samarasinghe   Assistant Director Tasting, Auction, Lion Logo, Direct Sale, 094 -11 -2587814 - [Ext.1338] 094 -11 -2593270 This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs.G.S.Walpita   Tea Taster Tasting, Auction, Lion Logo, Direct Sale, 094 -11 -2587814 - [Ext.1350]   This email address is being protected from spambots. You need JavaScript enabled to view it.
               
  IT Division            
  Mr.Hiran Wijesinghe   Asssitant Director(IT) Head of IT 094 -11 -2587814 - [Ext.1280] 094 -11 -2502485 This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mr.Nalinda Peiris   Web Master Website & Network 094 -11 -2587814 - [Ext.1288]   This email address is being protected from spambots. You need JavaScript enabled to view it.
  Mrs.Devika Jayathilake   Statistical Officer Data & Statistics 094 -11 -2587814 - [Ext.1290]   This email address is being protected from spambots. You need JavaScript enabled to view it.

The Government will shortly be kicking off Ceylon Black Tea campaign with the Lion logo

 

 

The Government will shortly be kicking off Ceylon Black Tea campaign with the Lion logo

The Government will shortly be kicking off Ceylon Black Tea campaign with the Lion logo targeting 12 countries such as Russia Ukraine, Japan, China, middle eastern countries Australia etc.
The campaign will target special attention among the young generation creating awareness Ceylon Tea comes from Sri Lanka and its logo is Lion logoUsing digital and social media, web posts Vedic clippings etc, We are also using KOL (key opinion leaders) and influencers and few celebrities, Sri Lanka Tea Board Chairman Jayampathy Molligoda told Daily News Finance yesterday.
“The policy of the Sri Lanka tea industry is to encourage value addition. However, the share of Ceylon Tea exports representing the consumer packs segment up to 03Kgs has been stagnating around 40% for the past several decades. Therefore, promoting the export of branded consumer packs from Sri Lanka is the way forward to achieve this goal. Whilst strengthening the “Nation Brand Visibility” for Ceylon Tea, providing support to the Sri Lankan own brands to reinforce themselves solidly in the consumer markets will be a prime goal,” he said.

ChairmanSLTB2

 

Tea is no longer viewed as a routine beverage but instead it’s an experience. The positive trend that needs to be properly understood is the underlining fact that tea consumption is not declining but it’s changing, he said.
Time is opportune to promote ‘Ceylon Tea’ based on its unique selling propositions (USPs) going beyond ‘country of origin’, such as the sustainability credentials, traceability of the supply chain, wellness factors, rich heritage and premium price of Ceylon Tea. Further, the ample opportunities for employment creation by the tea industry will also support the global marketing effort under the inclusive growth model of our tea industry.
A revitalization of the image of Ceylon Tea and vigorous promotion of Sri Lanka owned brands through a Business to Business (B to B) and Business to Consumer (B to C) Global Promotion Campaign appears to be the need of the hour, he said.Although tea consuming countries are severely affected due to the Corona outbreak, it is expected that our exporter in Sri Lanka may be able to secure orders due to the above positive features associated with the Ceylon Tea. “Ceylon Tea could fetch higher prices compared to teas from other producing countries based on the above sustainable credentials, although the cost structure and productivity levels are totally disproportionate to make the industry viable, especially the producers in the short term. Thus, a strong brand promotional incentive scheme is concurrently lined up for 2021-22”, he remarked.

SRI LANKA TEA INDUSTRY FACING UP TO NEW CHALLENGES

 

 

SRI LANKA TEA INDUSTRY FACING UP TO NEW CHALLENGES

Since the Spanish flu infected close to a third of the, then global population a century ago, not even the First & Second World War could bring about an enormous tragedy on the human race until the COVID 19 pandemic hit all corners of Planet Earth. The New Corona Virus cases are already racing towards the 50 Million mark and the death toll exceeding 1.2 Million people with just the Second Wave of the pandemic beginning to spread all over the world like a wild fire aided by the natural wind. The tropical & mystic island of Sri Lanka blessed with abundance of rich culture and fertile nature, rain forest, daily direct sunlight of at least 6 hours throughout the year resulting in a conducive climate, soil and weather ideal for growing tea.

 

Island article photo for FB

 

Sri Lanka in entirety and the tea industry in particular overcame the First Wave of the COVID 19 during the 2nd Quarter of 2020 with admirable success. The immediate transformation from an "outcry system" to an online electronic Colombo Tea Auction after more than 125 years and the continuation of the total value chain mechanism from the growing, plucking, manufacturing, selling at the weekly auctions, blending & packaging, and finally marketing & exporting branded, packeted or bulk form during the lockdown by defining the tea industry and its export process as an essential service saved the day for "Ceylon Tea". Though the tea crop has declined over 10% due to a number of causes, the tea prices fetched at the Colombo Tea Auction has in fact appreciated by 15% up to end of September 2020 vis-a-vis same period of last year from Rs 542 per kilo to Rs 624 per kilo.

Today, the World has reached a crucial milestone where every nation is searching for human immunity boosting methods to counter the Corona Virus infection until an effective vaccination is introduced to the global masses. In that context, drinking warm beverages and inhaling hot vapour is generally believed to be helpful. This is where the Tea Research Institute of Sri Lanka (TRI) in collaboration with the analytical laboratory of SLTB has conducted a literature survey and further studies on "Theaflavins in Black Tea" and concluded black tea may be helpful in controlling and flushing out the viruses. The TRI has released a scientific publication under the topic "Antiviral properties of Tea" where it has been noted that drinking Black Tea helps to fight viruses. It could theoretically draw a parallel to a Taiwan research study (original article published in 2005) where the chemical structure of 64 compounds had been bioinformatically modelled against SARS - COVID - 2.

The hypothesis developed by the scientists that "Theaflavins" an antioxidant polyphenol richly found in Black Tea could potentially inhibit an enzyme from the Corona family and increase the human immunity, will need further investigations to establish authenticity. Nevertheless, "Theaflavins" is proven to be a compound which could alleviate respiratory diseases and open air passages in the human lungs for the facilitation of breathing. Further, the laboratory scientists at Sri Lanka Tea Board suggest, that frequent consumption of hot Black Tea (without sugar & milk) and inhaling the tea fumes is supportive of flushing viruses trapped in the throat and nasal area. This reaction helps in improving the immune capacity and inhibiting inflammation due to Catechins and Polyphenols contained in Black Tea. It should be mentioned here that consumption of Black Tea has not been proven medically as a treatment against the COVID 19 until extensive research studies are conducted with human trials. 

In this connection, the Sri Lanka Tea industry stakeholders have moved rapidly towards online meetings, lively discussions and working group sessions with the international clientele through Virtual Platforms such as Microsoft Teams and Zoom conferences. All promotional campaigns for Ceylon Tea for the future are being focused through digital and social media against the backdrop of a pandemic lockdown in many global destinations. Utilizing the power of social media applications such as Facebook, Twitter, Instagram, YouTube, We chat etc through an identified panel of Influences, Bloggers, Authentic Opinion Makers and a few Celebrities Ceylon Tea clips, videos, messages, electronic banners etc are to be aired within the Global Campaign. It will be reinforced through Search Engines Marketing availing Google, Yandex, Baidu and other effective digital media as per the respective countries of operation. This strategy is to be combined with other necessary upgrades on the supply chain mechanism. 

UNQUOTE 

HASITHA DE ALWIS 

CONSULTANT 

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